Here's a story for a reporter at the NY Times.
Is it like a phone company contract? Do I have to sign up for one year? Two years? I'd much prefer to buy a month at a time like a no-contract cell phone. But sometimes it's hard to get rid of these things, like AOL. I had to talk to them several times, many years ago, to get them to stop billing me $20 a month. Given the deceptive way the NYT markets digital subscriptions, I strongly suspect they're like that when you want to say goodbye.
I don't care how much it costs for the first 12 weeks. That's such an insult. As a reader of the NY Times, I expect you to lay out the information clear unambiguous terms. It's such a contradiction that the Times markets itself this way.
I honestly don't know how much it costs. But if it's not too unreasonable I probably would have bought in a long time ago. To the Times, the way you're marketing this product is totally inconsistent with the values of the product you're trying to sell. I don't care if this gets more people to buy in, you're never going to get my business until you level with me, in a Times-like way.