1. Each of the two campaigns will raise approximately $1 billion this year.
2. Much if not most of that money will be spent on advertising.
3. The employers of the reporters get that money.
The rest is left as an exercise for the reader.
This loop is also the reason why the press will report this as a 'close race' right down to election night.
No horse race = lower ratings = less ad dollars
sigh
;)
