Henry Blodget has a graph showing newspaper ad revenue over time.

Jay Rosen observed that its fall started as the blogs rose.

Proves that the right thing for the news industry to do back at the beginning of blogging was to fully embrace the change. Open the floodgates, and help the new amateurs create news for each other.

I wrote about this over and over, urged them to offer blogging to their communities. But change doesn't come easily esp when you've climbed the ladder. You don't want to hear the ladder doesn't matter anymore.