Busting the fourth wall in TV
Thu, Apr 11, 2013 at 11:54 PM by Dave Winer.
  • Two lovable TV commercial campaigns.
  • 2. American Airlines hires Don Draper.
  • They're both playing games with the fourth wall. They're including the viewer in on a joke that the humans don't get.
  • Jon Hamm explains first class to us exactly the way Don Draper explained the Carousel to Kodak. It's amazing to be pitched a real airline by a fictitious character, and one as compelling as Draper. And it's an account the character wanted to close! A big airline. Oh the humanity.
  • I love being involved in the commercialism. I love that kind of art. Great stuff.