Football post-season ads are grand.
Two ads during the NFC championship, one from Apple, the other from Google. Both are selling the same product. One wins, the other a loser.
Apple has a protagonist playing ping pong with the Williams tennis sisters. They're very pretty. The ad is selling a feature of an iPhone that lets you tell it to STFU because you're sleeping. Aha. You're having a sexy dream with the Williams sisters. Do Not Disturb.
A mom reading to her baby daughter on a couch. The little girl is having a fantasy, involving the tablet computer. Completely unnecessary. At the end of the ad you see that the mom is reading the story from a tablet. Nexus. What? Not Apple. Fuck.
Apple is ceding the high ground to Google.