We're getting ready to do the blogging part of our software at Small Picture. We've done a review of the evolution of my own blog, Scripting News, over the years. It was good to go over it, because it became clear that as Google Reader came to dominate in feed reading, it forced my blog, and presumably many others, to conform to its limits. Features were removed from my blog because they confused Google Reader. And when we tried to reach out to them, the answer was that they didn't have enough people on their team to listen. When that I happened I knew we were in a bad place.