Instead, what Tylenol did, and it's something the tech companies would be well-advised to study
, is to approach the problem the way their customers would. They immediately withdrew every bottle of Tylenol on dealer's shelves, everywhere. The first goal was to protect the people, then
save the product. Which they did, after taking the hit, and on the way to becoming the leader in product safety. The product came back stronger than it was before.