We just did a great rollout, the product is fantastic. This is going to move tech in a new direction. It'll create new standards. I'm absolutely sure of it.

Yet, even with my track record as one who leads change in technology, the release of this software has gotten almost no note from leading tech bloggers and reporters.

That's okay, because it'll happen without them. Last time I pushed something through, it didn't get support from the press either. And the time before that. We can make it happen without their help.

I think they're comfortable with big software ideas coming from big companies. But I can't make change happen within the context of a big corporation. Too much second-guessing, too many strategy taxes, too many phony business models. So I choose to do it as an independent.

I think software is like other creative arts -- music, architecture, cooking, even design of everyday things like bikes and clothes. It takes a relentless focus on the act of using, and what kind of effect you want to create. Learning from others, and stealing from the best. Only. ;-)

We can do it on our own but it would be easier if we got help from influencers and gatekeepers. So if you like anything that I helped bring about, blogging, RSS and podcasting and a few other things, please have a look at Little Outliner. It's a little product, yes -- but one with very big ambitions. ;-)

These are early days, the product is very simple, and well-documented. We went to great lengths to make it easy to understand.

Helping users understand new relevant technology is what you do, after all.

PS: I did not include comments on this post because this is the kind of thing that attracts a lot of trolls.

PPS: To users, this is why you haven't heard much about Little Outliner in the tech press. There's nothing wrong with the product.