Last update: Wed, Mar 27, 2013 at 11:13 AM.

An open note to tech press/bloggers

  • We just did a great rollout, the product is fantastic. This is going to move tech in a new direction. It'll create new standards. I'm absolutely sure of it.
  • Yet, even with my track record as one who leads change in technology, the release of this software has gotten almost no note from leading tech bloggers and reporters.
  • That's okay, because it'll happen without them. Last time I pushed something through, it didn't get support from the press either. And the time before that. We can make it happen without their help.
  • I think they're comfortable with big software ideas coming from big companies. But I can't make change happen within the context of a big corporation. Too much second-guessing, too many strategy taxes, too many phony business models. So I choose to do it as an independent.
  • A picture named bike.gifI think software is like other creative arts -- music, architecture, cooking, even design of everyday things like bikes and clothes. It takes a relentless focus on the act of using, and what kind of effect you want to create. Learning from others, and stealing from the best. Only. ;-)
  • We can do it on our own but it would be easier if we got help from influencers and gatekeepers. So if you like anything that I helped bring about, blogging, RSS and podcasting and a few other things, please have a look at Little Outliner. It's a little product, yes -- but one with very big ambitions. ;-)
  • These are early days, the product is very simple, and well-documented. We went to great lengths to make it easy to understand.
  • Helping users understand new relevant technology is what you do, after all.
  • PS: I did not include comments on this post because this is the kind of thing that attracts a lot of trolls.
  • PPS: To users, this is why you haven't heard much about Little Outliner in the tech press. There's nothing wrong with the product.