A friend sent an email last week when I wrote yet another piece about Medium that I seem obsessed with it. Not really. I watch it. Not sure why.

Why do I watch the Knicks? Certainly not because I hope they'll win. I'm just interested. Maybe I feel the same way about Medium. I'm invested in the Evan Williams story, having watched from almost the beginning, way before most other people in tech thought he was interesting.

I remember once watching him talk on stage at a conference in Copenhagen. I had this instant visceral thought that he might be the Rupert Murdoch of this medium we were creating. I knew I wasn't that. I'm more of a creative guy, I eschew empire building. (But I do like an interesting word or phrase!)

Anyway, I was just reading this piece in the New Yorker. It's short and to the point, and asks an interesting question. Why doesn't Mitt Romney finally let his hair down a little. It's of course well-written, it's in the New Yorker after all. I thought to myself -- "I bet this is the kind of writing they're looking for at Medium."

I'm more casual a writer. I think of blogging as a written form of fresco. Made of plaster with a little coloring. It hardens fast, and you move on to something else. I used to say "we're just folks here." That's the kind of writing I aspire to.