First, I really appreciate Mathew Ingram's writeup in Gigaom about what we're doing at Small Picture. If you haven't read it, and you're a regular here, go read it now. Lots of good stuff. ;-)

However.. (you knew that was coming)

We are not making blogging tools.

We are making software for creative people -- writers, designers and programmers. Inevitably that means it will connect to blogging systems, because blogs are fixtures in the world of 2013 and beyond. And it's certainly possible that one can create a blogging system using our backend (not released yet). But our business is not what his headline says it is.

Mathew is totally entitled to his interpretation.

And of course I'm entitled to comment on his interpretation. :-)

Why this is important?

1. Our product should not be evalutated based on its capability as a blogging tool.

2. We see blogging products as complementary to ours, not competitive.

3. I even made a proposition to vendors of blogging tools, and the offer is still open (and I will make it again, in new contexts as the software develops).

I want to make great editing tools, for writers, designers and programmers.

That's our mantra, at least one of them. ;-)

And finally thanks to Mathew for such a thoughtful and otherwise accurate piece.

PS: I can totally see why it's confusing, esp based on some of the things I've said. I will try to be more careful about that! :-)