I feel some sense of pride here because Tumblr is a descendent of products I made, Manila and Radio, that laid the groundwork for products like theirs. David Karp and Marco Arment will get rich (or richer) and that's cool because they're smart people who worked hard and made something real happened. I am in awe of systems that handle as much content as Tumblr. Their users should be in awe as well, imho.